Post by account_disabled on Mar 8, 2024 19:29:07 GMT -8
positioning is the digital marketing strategy that includes tools that base their business model on the cost per click on the advertient that a user has made, the most popular being Ads . These campaigns are also known as Per Click campaigns. You only if the user clicks on the ad. Currently Ads offers different types of campaigns depending on the objectives we want to achieve: search network, display network, remarketing, local campaigns, mobile applications, Shopping and YouTube Ads. Possible objectives of positioning Thanks to the planning of a search engine advertising campaign Positioning we can achieve the following objectives: Boost sales.
We can get our potential customers to make a purchase online, visit our physical store or call us by phone. Generate qualified leads. By planning a Ads campaign we can encourage our potential clients to leave us their data to generate sales opportunities. Web traffic. It is possible short, they respond to the user's search. Estimation of results. Depending on the investment, the Belgium Phone Number cost per click of each keyword in the campaign and the conversion rate of our website, we can make a forecast of the results: number of impressions, clicks to the website and conversions. Possibility of segmenting. Unlike , it is possible to segment advertising campaigns based on different variables: geographic location, mobile device, interests, demographic data, languages, etc. Disadvantages of positioning Like , positioning also has some disadvantages . These are more common.
It is necessary to invest continuously , both in Ads and in management fees. The number of visits depends on the economic investment we allocate. The moment we stop investing, the website disappears from the search results. Which strategy to choose: or ? Depends. The two search engine positioning strategies are valid for any company, brand or product. Choosing one or the other, or even combining both, will depend on different factors. Some of them may be: Economic investment available. Depending on how much
We can get our potential customers to make a purchase online, visit our physical store or call us by phone. Generate qualified leads. By planning a Ads campaign we can encourage our potential clients to leave us their data to generate sales opportunities. Web traffic. It is possible short, they respond to the user's search. Estimation of results. Depending on the investment, the Belgium Phone Number cost per click of each keyword in the campaign and the conversion rate of our website, we can make a forecast of the results: number of impressions, clicks to the website and conversions. Possibility of segmenting. Unlike , it is possible to segment advertising campaigns based on different variables: geographic location, mobile device, interests, demographic data, languages, etc. Disadvantages of positioning Like , positioning also has some disadvantages . These are more common.
It is necessary to invest continuously , both in Ads and in management fees. The number of visits depends on the economic investment we allocate. The moment we stop investing, the website disappears from the search results. Which strategy to choose: or ? Depends. The two search engine positioning strategies are valid for any company, brand or product. Choosing one or the other, or even combining both, will depend on different factors. Some of them may be: Economic investment available. Depending on how much