Post by account_disabled on Mar 9, 2024 19:50:29 GMT -8
There is a lot of talk about Facebook and Twitter and their implications on the visibility and brand reputation of companies and hotels, but the question that everyone asks themselves every day always remains the same: is there a real ROI deriving from these activities? And if there is, is it calculable? And what implications arise from not embracing these new dynamics? For the moment there are no sufficiently large sector studies that can demonstrate this or perhaps the use of the tools has not yet been implemented for a sufficiently long period to understand the extent of the return in economic or visibility terms, but a survey conducted by research firms Chadwick Martin Bailey (CMB) and iModerate last February 2010, revealed that Followers of a particular brand on Facebook or Twitter are willing to purchase or recommend that brand following online interaction.
The analyzed sample, made up of 1,504 American adults, who Venezuela Phone Number were surveyed and then personally interviewed, is not representative of the entire population, but the results are undoubtedly relevant. “Social media is not the silver bullet to marketing as many gurus claim, but it is certainly an extremely important and relatively inexpensive selling point, with a direct impact on sales and positive word of mouth” – states Josh Mendelshon, of CMB. Your potential customers are on social networks As can be deduced from the diagram above, the survey participants demonstrated a strongly positive attitude towards the brands they follow , and are mostly willing to purchase or recommend the brand itself , with higher percentages on Twitter than on FB . If we analyze Facebook in particular, although a part of users still remain skeptical or unavailable to purchase, a significant percentage has declared that they are willing to purchase or recommend the brand following its presence on the social network: But why do users become fans of a certain brand on Facebook.
The survey identified access to discounts, vouchers, offers and special promotions as the main reasons , as the following results show: The absence from social networks is perceived negatively by users “Companies that are not active on social networks – states Mendelshon – miss a huge opportunity and actually communicate something to users, intentionally or not, regarding their commitment to connecting with customers”. Although there is no specific data on this point, according to the study conducted, users would have a negative view of companies that do not have a social profile, as if they were not willing to dialogue and therefore out of reach. Source: iModerate , eMarketer Tell us what you think: take part in our survey! By using Facebook or Twitter for the hotel, have visits/conversions increased? Yes, there has been an increase in visits and even conversions on the official website thanks to these channels Yes, there was an increase in visits but no conversions Yes, but only a slight increase in visits, even though I have a good number of contacts No, I have not yet seen an increase in the performance of my site thanks to these channels I don't use them and I don't believe in their actual usefulness Others.
The analyzed sample, made up of 1,504 American adults, who Venezuela Phone Number were surveyed and then personally interviewed, is not representative of the entire population, but the results are undoubtedly relevant. “Social media is not the silver bullet to marketing as many gurus claim, but it is certainly an extremely important and relatively inexpensive selling point, with a direct impact on sales and positive word of mouth” – states Josh Mendelshon, of CMB. Your potential customers are on social networks As can be deduced from the diagram above, the survey participants demonstrated a strongly positive attitude towards the brands they follow , and are mostly willing to purchase or recommend the brand itself , with higher percentages on Twitter than on FB . If we analyze Facebook in particular, although a part of users still remain skeptical or unavailable to purchase, a significant percentage has declared that they are willing to purchase or recommend the brand following its presence on the social network: But why do users become fans of a certain brand on Facebook.
The survey identified access to discounts, vouchers, offers and special promotions as the main reasons , as the following results show: The absence from social networks is perceived negatively by users “Companies that are not active on social networks – states Mendelshon – miss a huge opportunity and actually communicate something to users, intentionally or not, regarding their commitment to connecting with customers”. Although there is no specific data on this point, according to the study conducted, users would have a negative view of companies that do not have a social profile, as if they were not willing to dialogue and therefore out of reach. Source: iModerate , eMarketer Tell us what you think: take part in our survey! By using Facebook or Twitter for the hotel, have visits/conversions increased? Yes, there has been an increase in visits and even conversions on the official website thanks to these channels Yes, there was an increase in visits but no conversions Yes, but only a slight increase in visits, even though I have a good number of contacts No, I have not yet seen an increase in the performance of my site thanks to these channels I don't use them and I don't believe in their actual usefulness Others.